Jin Air "Jin Market Surpasses 10 Billion KRW in Sales on First Day"

[Asia Economy Reporter Hyunseok Yoo] Jin Air announced on the 8th that it surpassed 10 billion KRW in sales on the first day of Jin Market, its annual largest discount event.

Jin Air opened the Jin Market special promotion targeting international routes such as Southeast Asia at 10 a.m. and Japan at 2 p.m. the previous day. Prior to the Jin Market launch, a pre-event was held on the 3rd, and active marketing activities were carried out for this year’s first Jin Market event.

Visitors began flocking to the Jin Air website even before the opening time. To prepare for this situation, Jin Air significantly increased server capacity in advance and implemented measures to stabilize the system, such as separating the start times of events by destination. Although there was a delay in website access due to the influx of visitors as soon as the event started, smooth operation was maintained without issues such as system crashes.

Sales on the first day of this event exceeded 10 billion KRW in a single day for the first time in about six years since the 2017 Jin Market. This is interpreted as a significant revival in travel demand as overseas travel has fully resumed following the easing of strengthened quarantine policies due to COVID-19. The event will continue until the 10th, and on the 9th, a promotion code offering a 6% discount on international flight bookings will also be provided.

Jin Air stated, "We will continue to do our best to prepare services that satisfy our customers," and added, "We hope you fully take advantage of the valuable Jin Market special prices, which uniquely include free baggage among domestic LCCs, along with various other benefits."