CU Launches Yeontae Tonic Highball and Real Whiskey Highball

Highball Lineup 'Industry's Largest'

Yeontae Tonic Highball · Yeonmaek Goryangju Hyang Lager · Real Whiskey Highball.
[Photo by BGF Lite]

CU announced on the 7th that it will launch Yeontae Tonic Highball and Real Whiskey Highball in line with the growing trend of making and drinking alcohol tailored to individual preferences.

Yeontae Tonic Highball features a smooth yet clean aftertaste and is characterized by a subtle sweet pineapple aroma, making it a great match for greasy or spicy foods. At the end of this month, Yeonmaek Goryangju-scented Lager, mixed with lager beer, will also be released.

On the 22nd, Real Whiskey Highball will be introduced. This product uses Scotch whiskey from Scotland, the homeland of whiskey, and is distinguished by its emphasized carbonation, sweet taste, and oak touch that produces a soft caramel aroma. The three new products offer a discount of 11,100 KRW when purchasing three cans, allowing customers to enjoy a golden blend highball at 3,700 KRW per can.

Earlier, CU's two RTD (Ready To Drink) type highballs, first introduced in the industry in November last year, sold out the initial 200,000 units within three days of launch and have since surpassed cumulative sales of 1.5 million units. At the time of release, supply could not keep up with demand, causing some products to experience supply disruptions for a while. The Seoul Night Highball package, launched last month, also enjoyed great popularity, with 40% of the prepared quantity sold within five days of release.

A BGF Retail official said, “Reflecting the recent demand from consumers seeking various alcoholic beverages, we have strengthened our mixed drink lineup by launching Yeontae Goryangju Highball and Whiskey Highball,” adding, “We will continue to introduce various products based on differentiated product planning capabilities.”