CJ OnStyle Holds Launch Showcase for 'Galaxy S23'

Kian84 Drawing Concert

CJ OnStyle will exclusively hold the 'Galaxy S23' launch showcase at midnight on the 7th.
[Photo by CJ OnStyle]

CJ OnStyle announced on the 6th that it will exclusively host the launch showcase for the new product ‘Galaxy S23’ in partnership with Samsung Electronics at midnight on the 7th.

The showcase will be held under the theme ‘Galaxy Universe: Groove Gallery.’ Through the event page and chat window within the CJ OnStyle application (app), viewers’ stories about their dreams will be collected. Then, artist Kian84 will use the Galaxy S23 to spontaneously draw illustrations based on these stories, which will be displayed on a media wall screen equipped with extended reality (XR) technology, providing a mysterious yet vivid artistic experience.

Mobile live sales will begin simultaneously with the showcase, and from 1 a.m., sales will be conducted concurrently on TV home shopping and mobile live. Customers who apply for broadcast notifications will receive an additional 10,000 won in reward points. Subsequently, a second sales broadcast will be held via mobile live at 10 a.m.

A CJ OnStyle representative said, “We planned a drawing concert-style showcase to present content optimized for the key features of the Galaxy S23, the most anticipated smartphone of the first half of the year. This differentiated event was prepared to repay the support of users worldwide who are looking forward to the new Galaxy S series, and we hope many customers will immerse themselves in the universe of the Galaxy S23.”