Binggrae Launches 'Kkotgerang Soy Sauce Marinated Crab Flavor'..."Enjoy the Deep Flavor and Fun of Eating"

Binggrae announced on the 3rd that it will launch a soy sauce marinated crab flavor product of its popular snack, Kkotgerang.

The Kkotgerang Soy Sauce Marinated Crab flavor replicates the soy sauce marinated crab that Koreans love, bringing a unique taste and fun that could not be found in existing snacks. The Kkotgerang Soy Sauce Marinated Crab snack has a color as if soaked in soy sauce, allowing consumers to enjoy the deep flavor of soy sauce and the crispy texture unique to Kkotgerang.

Since its release in 1986, Kkotgerang has been loved by consumers for its distinctive crab-shaped design and the savory taste roasted with salt. Even before the launch of the Kkotgerang Soy Sauce Marinated Crab flavor, various flavors such as ‘Kkotgerang Oriental Curry’ and ‘Kkotgerang Gim’ were released to expand choices.

A Binggrae official said, "Kkotgerang, which has been on the market for over 30 years, is striving to deliver new experiences to consumers through continuous new product launches," adding, "We will continue to develop new products with flavors never experienced before to provide freshness and enjoyment to consumers."