CJ Wellcare announced on the 2nd that it is changing the brand name of its existing 'BYO' probiotics to 'BYOCORE' and launching a high-efficacy new product.
The new brand name BYOCORE reflects the company's independent research and development capabilities, the excellent vitality of probiotics, and high efficacy. Along with the renewal, a high-content new product was also released. 'BYOCORE Healthy Live Probiotics 50 Billion' is a health functional food that helps improve skin condition using the globally patented probiotic CJLP133, discovered by CJ after 8 years of research. It is the only probiotic product in Korea that guarantees 50 billion CFU per day, the highest content among BYOCORE's room-temperature probiotics.
There is also 'BYOCORE Healthy Live Probiotics 10 Billion.' This is a high-content product that meets the maximum recommended daily intake of 10 billion CFU. It is designed with a 'Triple Core' blend considering the intestinal habitat, combining CJ's independently developed highly vital strain CJLP243 and Lactobacillus rhamnosus GG and B94 strains from the global probiotic company Lallemand Russell.
The new products also consider consumer convenience. They feature designs that intuitively convey guaranteed CFU counts, efficacy, and effects, as well as packaging that is easy to consume. The powder stick-type product has a blueberry flavor, making it enjoyable for anyone to consume. BYOCORE products can be purchased at the CJ Wellcare official mall and Naver Brand Store.
CJ Wellcare plans to build a lineup of functional products such as skin immunity, vaginal health, oral health, and products tailored to intestinal types, starting with the launch of high-content product lines, aiming to establish differentiated competitiveness in the probiotic market.
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