Cheil Worldwide announced on the 31st through a disclosure that its consolidated operating profit last year was 311.4 billion KRW, a 25.48% increase compared to the previous year. During the same period, sales rose 27.89% to 4.2534 trillion KRW, and net profit increased by 16.85% to 195.8 billion KRW.
Operating profit for the fourth quarter was 71.8 billion KRW, up 10.51% from the same period last year. Fourth-quarter sales and net profit were 1.2043 trillion KRW and 24.7 billion KRW, respectively.
The digital business accounted for 53% of the annual revenue last year, up 3 percentage points from 50% the previous year. As a result of continuously expanding digital businesses such as dotcom and e-commerce and diversifying digital service areas, digital business performance increased by 27% compared to 2021. Meanwhile, the BTL (Below The Line, non-media advertising) business, including retail, accounted for 30%, and the ATL (Above The Line, media advertising) business accounted for 18%.
The performance of overseas consolidated subsidiaries (gross profit) increased by 25% compared to the previous year, raising the proportion of overseas business from 74% in 2021 to 77%.
Despite increasing external uncertainties this year, Cheil Worldwide aims to expand its annual gross profit by more than 5% compared to last year by strengthening digital-based performance marketing businesses such as DTC (Direct to Consumer). Additionally, it plans to continue investments such as mergers and acquisitions (M&A) and discover new businesses, while also enhancing social responsibility management through an active dividend policy and establishing an ESG (Environmental, Social, and Governance) management system.
Meanwhile, on the same day, Cheil Worldwide announced the decision to pay a year-end cash dividend of 1,150 KRW per share for 2022. This amount is an increase of 160 KRW per share compared to the previous year (990 KRW per share), with a total dividend amount of approximately 116.5 billion KRW and a consolidated dividend payout ratio of about 60.1%. Cheil Worldwide plans to maintain an active dividend policy this year and next, deciding the dividend payout ratio within 60% based on consolidated net profit.
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