CJ OnStyle Launches Health Promotion 'Health Morning Call'

Expansion of Health Functional Food Portfolio Throughout February

CJ OnStyle announced on the 31st that it will expand its portfolio of health functional foods throughout February with the national health promotion campaign "Healthy Morning Call," offering a diverse range of products that cater to all age groups. The lineup includes senior-tailored products, the main purchasers of health functional foods, as well as items for home training enthusiasts and those on diets, thereby broadening its customer base. Customers who purchase health functional foods during broadcasts starting between 6:00 AM and 7:30 AM in February will be entered into a draw where 10 winners will receive Western Mediterranean cruise tickets worth a total of 50 million KRW.

For active seniors who prioritize their health and retirement, the broadcast features products such as "Raedel Policosanol Double Action," which simultaneously manages cholesterol and blood pressure; "FromBio Boswellia," which supports joint and cartilage health with just two tablets a day; and "Daesang DangPlan," which aids diabetics in maintaining proper dietary control.

Health functional foods for home training enthusiasts and dieters are also prepared. On the 4th, the protein supplement "Ildong Foodis Highmune Protein," containing goat milk protein and eight functional nutrients, will be featured, and on the 10th, the meal replacement "Irom Newmeal Saengsik," which easily provides essential nutrients in one packet, will be broadcast.

Park Hee-jung, head of health products at CJ OnStyle, said, "As taking care of one's health has become a cultural norm across all age groups from seniors to infants and children, CJ OnStyle will establish itself as a leading health food channel by pioneering new categories and strengthening its product portfolio."