WAK Participates in Golf Expo 'PGA Show'... "Accelerating Entry into the U.S."

Golfwear brand WAK announced on the 30th that it successfully participated in the world's largest golf exhibition, the PGA Show.

Wax booth overview

The PGA Show was held from the 25th to the 27th at the Orange County Convention Center in Florida, USA. The WAK booth attracted attention by using colors and lighting that highlighted its unique bright and cheerful atmosphere. The capsule collection showcased this time was inspired by marine plants under the sea, symbolizing the brand's expansion into a large market across the Pacific. During the exhibition, buyers from various countries visited the booth.

In particular, on the 25th, PGA star Lee Kyung-hoon, who signed a three-year apparel sponsorship contract starting in 2023, visited the booth. In an interview with local media, Lee said, “I have been with WAK since the first match of this year. Like WAK’s slogan ‘Must Win,’ I hope to succeed in establishing a foothold in the United States.”

WAK is currently available in over 80 department store locations in Korea. It can also be found in about 20 stores in key global cities including the United States, Japan, China, Taiwan, and Vietnam.

Kim Yoon-kyung, CEO of Supertrain, said, “WAK has entered the U.S. market with its unique sensibility and strong vibe. We are pleased to have had the opportunity to directly introduce WAK’s products and brand identity to major buyers and stakeholders by attending this PGA Show.”