From February, T map Payment Available at Shinsegae I&C's 'Sparos EV' Charging Stations

T map Digital Competitiveness Combined with Shinsegae Electric Vehicle Charging Infrastructure

[Asia Economy Reporter Lim Hye-seon] Starting next month, users will be able to use Shinsegae I&C's electric vehicle charging brand "Pharos EV" through TMAP payment.

TMAP Mobility announced on the 30th that it has signed a Memorandum of Understanding (MOU) with Shinsegae I&C for the electric vehicle charging business. This MOU was finalized as both companies' interests aligned in response to the growing domestic electric vehicle charging market. TMAP Mobility will leverage Shinsegae I&C's electric vehicle charging technology and infrastructure, while Shinsegae I&C will secure TMAP users and data competitiveness.

Lee Jong-ho, CEO of T map Mobility (left), and Hyeong Tae-jun, CEO of Shinsegae I&C, are posing for a commemorative photo after signing a business agreement for the electric vehicle charging project at the Shinsegae I&C headquarters in Jung-gu, Seoul.

Drivers will be able to check detailed charger locations and usage status in real time through TMAP, as well as receive navigation to charging stations and make easy payments. Shinsegae I&C will be able to operate location analysis systems that consider electric vehicle drivers' lifestyles based on TMAP big data such as destination search counts, number of vehicles receiving navigation, and traffic conditions.

Beyond improving driver convenience and service differentiation, both companies plan to actively cooperate in various joint marketing efforts for electric vehicle drivers and promote the spread of a proper electric vehicle charging culture through safety charging campaigns.

TMAP Mobility is actively working to enhance consumer convenience by collaborating with related public institutions and private businesses in the electric vehicle charging market. Through technological partnerships with various partners such as the Ministry of Environment, Korea Electric Power Corporation, Everon, Chargebee, and Starcop, it is providing smart electric vehicle charging services as an essential mobility platform for electric vehicle users.

Additionally, TMAP Mobility plans to continuously advance the TMAP infotainment system "TMAP Auto," launched in cooperation with current automobile brands, to offer differentiated electric vehicle charging services.

Lee Jong-ho, CEO of TMAP Mobility, explained, "The combination of Shinsegae I&C's electric vehicle charging infrastructure and TMAP's AI and big data competitiveness will significantly enhance convenience for electric vehicle users."