GS25 Launches Kim Heechul's Ready Meal Brand 'Heehanhan Recipe' Exclusively

GS25 is launching collaborative ready-to-eat meals with Super Junior member Kim Heechul's convenience food brand, ‘Heehanhan Recipe’.

GS25, a convenience store operated by GS Retail, announced on the 30th that it will release three products on the 1st of next month: ‘Heehanhan Recipe Ssanggalbi Flavor Bar’, ‘Heehanhan Recipe Baejjaedok (Cheese Flavor)’, and ‘Heehanhan Recipe Baejjaedok (Buldak Flavor)’. ‘Heehanhan Recipe’ is a brand born from combining Kim Heechul’s unique ideas with the fun of eating, taste, and packaging design.

The Heehanhan Recipe Ssanggalbi Flavor Bar was developed inspired by the animation scene where the main character sticks meat on a skewer and eats it. It is a real meat bar product containing over 70% domestic pork, suitable as a snack or a drinking companion for beer. The price is 4,500 KRW. The Baejjaedok (Cheese Flavor and Buldak Flavor), launching on the 8th of next month, is named after the shortened form of a hot dog called ‘Baejjaedok’, meaning ‘split belly hot dog’. It is a hot dog made by wrapping a sausage containing over 90% pork in dough and frying it, topped with either cheddar cheese cream sauce and mozzarella cheese or buldak seasoning. The price is 3,500 KRW each.

In September, GS25 exclusively launched ‘Sintheukhan Recipe Samgyeop Doldol Kimchi Jjim’ in collaboration with Super Junior members Leeteuk and Shindong’s brand ‘Sintheukhan Recipe’, and plans to continuously release additional category products beyond these three new items.

Yu Youngjun, head of the GS25 Ready-to-Eat Food Team, said, “Kim Heechul, who shows off his unique personality on various entertainment programs and is nicknamed the ‘Universe Superstar’, seems to have his image and ideas accurately reflected in the products being launched this time. We expect these products to provide customers visiting GS25 with new tastes and fun, and to receive great love.”