"Gucci Bags Also on Live Broadcast" Gmarket, Overseas Direct Purchase Luxury Live Show

From 6 PM on the 27th... Luxury Bags Up to 40% Off

Gmarket announced that starting from 6 PM on the 27th, it will showcase fashion items from luxury brands such as Gucci and Burberry through its live broadcast channel, ‘G Live’.

This broadcast event is organized in collaboration with WithMilano, a seller specializing in luxury overseas direct purchases, and all products sold are registered under ‘Luxury Direct Purchase,’ which provides luxury authentication services. Customers who wish to have their items authenticated can request a free authentication service within 7 days of receiving the product. If the item is confirmed genuine, a certificate will be issued. If it is determined to be counterfeit, 200% of the purchase amount will be compensated.

The products for sale include about 10 items from overseas luxury brands, offered at discounts of up to 40% off the regular retail price. Representative products include △Gucci MicroSima Chain Logo Pouch △Gucci GG Marmont Crossbody Bag △Burberry Women’s Reversible Wool Check Cape, among others.

Discount benefits are also provided. First, a ‘5% coupon’ exclusive to broadcast products will be offered up to 3 times per account. Discounts apply up to 50,000 KRW and must be used on the day of issuance. The coupon will continue to be available until midnight after the broadcast ends. Additionally, a ‘7% instant discount benefit’ with credit cards is offered. When paying with any of the three major cards (KB, Hana, Lotte), customers can receive an instant discount of up to 70,000 KRW.

Gifts will be given only during the on-air time. Among customers participating in the live chat, 30 people will be selected by lottery to receive a ‘Starbucks Americano Mobile Gift Card.’ Among customers who verify their purchase during the live broadcast, 5 people will be selected by lottery to receive a ‘Dolce & Gabbana Bialetti Moka Express Moka Pot’ worth approximately 130,000 KRW.

A Gmarket representative said, “Online live broadcasts are becoming a major shopping channel, especially among smart consumers who want to purchase products at reasonable prices while carefully checking quality.” They added, “In particular, for high-priced luxury items, customers can communicate with the show host to immediately resolve any questions, and they can also enjoy exclusive on-air benefits, making this format highly popular.”