Wando-gun, Abalone and Seaweed Popularity 'Proven Once Again'

Sales Volume Increased by 4.2% Compared to Last Year's Lunar New Year Period

[Wando=Asia Economy Honam Reporting Headquarters Reporter Choi Kyung-pil] Wando-gun, Jeollanam-do, the largest abalone production area in Korea, saw an increase in sales compared to last year due to the Lunar New Year holiday demand.

On the 26th, according to the county, active marketing efforts such as media exposure, TV broadcasts, and outdoor advertisements in major cities were promoted to expand sales channels and support abalone producers.

In February last year, singer Youngtak was appointed as the "Abalone Ambassador" of Wando County.
[Photo by Wando County]

As a result, the sales amount of abalone and seaweed products on Wando-gun’s specialty product representative shopping mall, ‘Wando-gun eShop,’ reached 122 million KRW, showing a 4.2% increase compared to the Lunar New Year period last year.

Additionally, on affiliated shopping malls such as Namdo Market, where the ‘Big Abalone Gift for Lunar New Year’ campaign was held, 2.5 tons (85 million KRW) of abalone products weighing 8-9 pieces (1 kg) were sold.

The number of shipments using the post office parcels increased by 4.6% to 265,000 compared to last year’s Lunar New Year period, of which abalone shipments accounted for 80%, or 212,000 cases.

The sales amount in the Wando-gun brand section within the affiliated shopping mall ‘Post Office Shopping Mall’ increased by 9.8% to 1.547 billion KRW compared to last year’s Lunar New Year period.

The popularity of Wando-gun seafood products such as abalone, gim (seaweed), anchovies, miyeok (sea mustard), and dashima (kelp) as holiday gifts was confirmed to be no exception this Lunar New Year.

A county official said, “Although the coupon budget was exhausted due to the increase in orders during the Wando-gun eShop Lunar New Year special exhibition, we will continue additional events until the 31st for consumers seeking Wando seafood products,” adding, “We will do our best to ensure that you receive the best products and fresh Wando specialties safely.”

Honam Reporting Headquarters Reporter Choi Kyung-pil ckp6737@asiae.co.kr