Dimil Achieves Annual Sales of 26 Billion KRW in 2022

- Achieving Maximum Performance Through Diversification of Creator and Business Structures
- Monthly Profit Turnaround in the Second Half Through Cost Structure Improvement

Beauty MCN group 'Dmill (Different Millions, CEO Heonju Lee)' announced on the 26th that it achieved an annual sales of 26 billion KRW based on consolidated financial statements last year. Despite the recent economic downturn affecting not only the MCN industry but the overall economy, Dmill continues its growth momentum, having been selected by the UK Financial Times (FT) as the number one beauty company among the 'Top 500 High-Growth Companies in the Asia-Pacific Region.'

In 2022, the number of collaborations between Dmill and brand companies recorded 372 cases, approximately a 100% increase compared to the previous year. Notably, Dmill showed remarkable expansion not only in the beauty category but also in women's lifestyle sectors such as health functional foods and daily necessities, driving successful close collaboration projects with brand companies.

Additionally, Dmill achieved sales of about 14 billion KRW in the creator and commerce business sectors, marking an approximately 50% increase compared to the previous year. The foundation of this progress appears to be the strategic matching of creators with brand companies from the product planning stage, reflecting the diverse needs of the brands. It is explained that matching creators and designing business structures tailored to increasingly segmented customer segments in the market directly linked to these results.

Dmill stated, "For several years, there has been a significant crisis theory regarding profitability in the MCN industry. However, since the influencer industry is still rapidly growing, there remains a great opportunity to create value through diversified business model development." Dmill also announced plans to improve operating profit margins through continuous business structure enhancements.

Heonju Lee, CEO of Dmill, said, "Ultimately, all brands will transition into a market where they must be deeply connected with influencers to gain competitiveness," adding, "In this situation, it is important for each brand company to accumulate business experience with influencers as quickly as possible, and selecting a strategic partner to do this together is essential. Dmill aims to continuously create better cases with partner brands in the future as a partner with a high understanding of content and commerce."