Amorepacific Sulwhasoo Yunjo Essence, Steady Popularity for 25 Years

Amorepacific Sulwhasoo Yunjo Essence Year of the Rabbit Limited Edition. Photo by Amorepacific

Amorepacific's Sulwhasoo is an iconic brand that offers fundamental solutions to skin concerns and conveys the value of beauty that encompasses art and culture beyond just beauty. It has grown closely alongside women's life cycles, accumulating various firsts and best records.

Sulwhasoo's First Care Activating Serum has been a steady seller since its launch in 1997, maintaining consistent popularity for 25 years. More than 400,000 customers have repurchased the product over 10 times, and it continues to be loved by customers worldwide as Sulwhasoo expands its global markets in China, the United States, Australia, India, and more.

In celebration of the Year of the Rabbit in 2023, the recently released First Care Activating Serum Limited Edition features a pair of rabbits, symbols of abundance and prosperity. The pair of rabbits, who have come to find the plum blossoms blooming more clearly in the snow, carry a message wishing for a prosperous and hopeful new year.

This product incorporates the motif of the Korean traditional folk painting 'Baeknapdo,' which represents the archetype of Korean beauty. Traditionally, Baeknapdo carries various meanings of good fortune wishing for longevity and blessings. The pair of rabbits, with strong hind legs to escape bad energy and white fur like white jade, are richly depicted as if embracing a moon jar.