- Starting with the introduction of Jinju Savings Bank, expanding to major savings banks
- Enhancing competitiveness of savings banks through integration with loan comparison platforms
Makebot Co., Ltd. (CEO Jiwoong Kim), a leading player in the domestic chatbot industry, is also spearheading advancement and diversification in the financial chatbot market.
Recently, Makebot, together with financial platform companies Binaryty and N2Soft, launched an AI (Artificial Intelligence)-based chatbot service (hereinafter referred to as “Yeosinbot”) aimed at strengthening the competitiveness of savings banks on loan comparison platforms.
Unlike existing chatbot services of savings banks, this service stands out as Korea’s first open chatbot service that enables fast and easy loan applications 24/7 from anywhere regardless of the reception channel, through close integration with loan innovation platforms (hereinafter “platforms”) such as NICE Jikimi, Naver Financial, Bank Mall, Bank Salad, Korea Inclusive Finance Agency, Alda, Payco, Finda, Pinmart, Fink, and Hyundai Capital.
In particular, it is evaluated to have solved one of the biggest issues of loan comparison platforms: user dropout. When applying for loans through loan comparison platforms, many users either abandon the loan application or drop out midway, which has been a challenge that fintech companies must address.
The KakaoTalk-based “Yeosinbot” developed by Makebot is closely linked with loan comparison platforms, and even if users drop out during the loan execution process, the loan execution can proceed based on the remaining conversation history in KakaoTalk. This is expected to significantly enhance the competitiveness of savings banks that have adopted Yeosinbot on loan comparison platforms.
Additionally, Yeosinbot enables quick loan applications through simple procedures such as credit information inquiry and product selection within the chatbot, automates tasks such as loan document guidance and loan information inquiry/modification, and enhances convenience, which is anticipated to drastically reduce the loan workload fatigue for both consumers and counseling staff.
According to Makebot and Binaryty, the introduction of Yeosinbot is evaluated to increase loan efficiency by about 45% and reduce counselor workload by approximately 50%. In particular, it is expected that the marketing and sales competitiveness within loan platforms of banks adopting Yeosinbot will greatly improve through the loan innovation platform-linked chatbot service.
Makebot has signed a business agreement with Binaryty for the advancement and diversification of Yeosin chatbot services and financial work automation services. Following the launch of the Jinju Savings Bank chatbot, they plan to continuously enhance and expand Yeosinbot services to major domestic banks through close cooperation.
Moreover, as an official partner of Kakao, Makebot has accumulated technology and know-how by developing various Kakao-based digital financial chatbot services for companies such as Woori Financial Capital, Shinhan Savings Bank, MetLife Life Insurance, Welcome Savings Bank, and the General Insurance Association of Korea.
With the release of “Yeosinbot,” starting with Jinju Savings Bank, it is expected to accelerate customer service innovation in savings banks and other secondary financial institutions.
CEO Jiwoong Kim of Makebot stated, “Along with the growth of loan comparison platforms, differentiation strategies for banks beyond interest rates are emerging. Yeosinbot is expected not only to enhance competitiveness within savings banks’ platforms but also to improve financial consumers’ convenience and rights, and significantly improve banks’ work environments from credit screening to loan execution and post-management.”
He added, “Going forward, Makebot will continue to provide digital financial services centered on AI chatbots and advanced solutions through close partnerships with various financial-related companies.”
Meanwhile, Makebot is establishing itself as a leader in the chatbot industry by developing optimized solutions for each industry based on advanced chatbot technology in sectors such as fintech, distribution, public sector, healthcare, and food tech.
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