Single-Person Company Produces 'Gyeongsan Daechu Yakju Chu', Wins International Superior Taste Award

[Asia Economy Yeongnam Reporting Headquarters Reporter Koo Dae-sun] ‘Gyeongsan Jujuyakju Chu (秋)’, produced by agricultural corporation Misongjuga (CEO Kwon Misong), received the International Superior Taste Award at the 2023 International Taste & Quality Institute (iTQi) organized by the Belgian International Taste & Quality Institute.

The International Taste & Quality Institute, established in 2005 in Brussels, Belgium, is a prestigious food and beverage competition that annually assembles a professional judging panel of world-renowned chefs and sommeliers to evaluate diverse products from over 100 countries worldwide.

The panel conducts blind tests to comprehensively assess products based on first impression, appearance, aroma, taste, and aftertaste, awarding the International Superior Taste Award to products that achieve an average score of 70% or higher in all categories.

'Gyeongsan Daechu Yakju Chu', recipient of the International Excellence in Taste Award.

Agricultural corporation Misongjuga is a one-person enterprise operated by CEO Kwon Misong in Jinryang-myeon, Gyeongsan City. They produce and sell Gyeongsan Jujuyakju Chu, a traditional liquor with 16% alcohol content, carefully brewed to highlight the benefits of jujubes, a representative specialty of Gyeongsan.

Gyeongsan Jujuyakju Chu (秋), developed using patented technology, won the Superior Taste Award for the second time following 2020, further solidifying its image as a traditional liquor recognized worldwide for its quality.

CEO Kwon of Misongjuga said, “Gyeongsan Jujuyakju Chu is sold online by order from famous restaurants in Seoul, Gyeonggi, and Busan areas. We are delighted to have received the award twice at this global food and beverage competition,” adding, “As the excellence of ‘Gyeongsan Jujuyakju Chu (秋)’ has been recognized worldwide, we will continue to maintain superior quality and strive to revitalize traditional liquors.”