Korea Federation of SMEs "Utilizing Yellow Umbrella Promotion Model... Supporting 100 Small Business Owners"

[Asia Economy Reporter Kim Bo-kyung] The Korea Federation of SMEs announced on the 17th that it will promote a project to produce and promote videos using the Yellow Umbrella promotional model.

This project is being carried out in connection with the Small Business Online Market Support Project by the Ministry of SMEs and Startups. It provides an opportunity to use the Yellow Umbrella promotional model for small business owners who need product promotion.

Any small business owner who has joined the Yellow Umbrella can apply for free. A total of 100 companies will be selected and supported not only in producing promotional videos but also in IPTV advertisements, YouTube ads, and more.

Applications for support are open until March 15. After entering Yellow Umbrella membership information on the Korea Federation of SMEs website, applicants can apply for the content production support project on the SME distribution support portal site, 'Panpandaero.'

Kim Ki-moon, president of the Korea Federation of SMEs, said, "I hope this project will help expand the market channels for small business owners struggling with promotion," adding, "We will continue to promote various projects tailored to customer needs, such as market support for Yellow Umbrella members."

Meanwhile, last November, the Korea Federation of SMEs held a Yellow Umbrella promotional model selection contest and selected 20 Yellow Umbrella promotional models, including △ K-pop hopefuls △ home shopping models △ Yellow Umbrella members (families).