Imsil-gun Revamps SNS Channels... Introducing Local Culture and Restaurants

[Imsil=Asia Economy Honam Reporting Headquarters, Reporter Park Nosik] The SNS channels of Imsil County Office in Jeonbuk are taking the lead in widely promoting the local flavors and charm, as well as actively informing about tourism, culture, and policies to welcome the new year.

Imsil County Office SNS Channel
Photo by Imsil County

The county announced on the 17th that starting this year, it will serialize content titled ‘Imsil Taste Pride, Charm Pride’ on KakaoTalk channels, introducing local restaurants and travel destinations. They plan to strengthen communication by producing differentiated content covering the county’s beautiful scenery, travel, local culture, and restaurants.

In particular, with the opening of the Hometown Love e-Um system on the 1st, a corner detailing major return gifts such as Imsil cheese has been prepared through the county office’s Facebook, Instagram, and Kakao channels, enhancing SNS promotion.

Through Facebook and Instagram, the county delivers about 300 government news items annually, posting warm rural stories and heartwarming local news instead of heavy and rigid policy promotions, communicating with not only residents but also people nationwide.

Currently, the number of friends receiving news via Facebook is 13,000, Instagram followers number 3,500, and KakaoTalk channel friends reach 700.

Also, Imsil County’s YouTube channel ‘ImsilEn TV’ uploaded content called ‘Eomni Gati-ga’ hosted by local resident Lee Yang-im, nicknamed ‘Narugang,’ and comedian Ok Sim-yi last year, resulting in a 147% increase in subscribers compared to 2021, now exceeding 11,000 subscribers.

The county office’s SNS channels?Facebook, Instagram, and Kakao channel?have about 20,000 friends and followers combined, serving as a promotional tool with rapid spreadability, reaching up to 100,000 weekly maximum reach.

This year, the county plans to revamp SNS such as YouTube and Facebook to strengthen communication with residents by providing beneficiary-centered information and enhancing policy promotion.

Additionally, to vitalize the Hometown Love Donation system, a key topic this year, the county will focus on spreading Imsil’s charm nationwide.

County Governor Shim Min said, “The county office’s SNS is rapidly establishing itself as a promotional medium that draws explosive responses both internally and externally. In the new year, we will create more enjoyable and useful content to actively promote Imsil County.”

Imsil=Asia Economy Honam Reporting Headquarters, Reporter Park Nosik baekok@asiae.co.kr