PPB Studios' color lens brand Hapa Christine announced the official launch of 'A-to-Z Christine (A-Z Christine),' the first in Korea to offer selectable diameters.
In December, the A-to-Z Christine Mini, which was pre-released as a one-day 2pcs set, held a 1+1 event allowing consumers to cross-select their desired diameter and prescription.
As a result, all prescriptions sold out within 10 days of opening, proving how many consumers had struggled with diameter choices. In fact, consumers who used A-to-Z Christine to solve their diameter concerns left reviews saying they found their perfect diameter through the diameter test, showing a strong response.
The officially launched A-to-Z Christine is available in one-day lenses and monthly lenses, allowing users to choose according to their preferences. To celebrate the official launch of A-to-Z Christine, Hapa Christine plans to offer a 30% discount on one-day lenses and a 20% discount on monthly lenses.
A Hapa Christine representative said, “According to survey results, nearly 40% of consumers answered that it was difficult to find a diameter that suits them. A-to-Z Christine is designed for those who have failed to find their diameter to discover their perfect diameter. We hope you take this opportunity to experience the six different diameters of A-to-Z Christine and find your own diameter.”
Meanwhile, detailed information about the A-to-Z Christine discount event can be found on the official Hapa Christine website.
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