Discovering New Growth Engines Through Accelerated Digital Transformation
[Asia Economy Reporter Myunghwan Lee] Kwangdong Pharmaceutical announced on the 16th that it has formed a strategic partnership with Healthport, a developer of an integrated pharmacy platform.
Healthport is a domestic startup that developed 'GoodPharm,' an integrated solution necessary for pharmacy operations. GoodPharm provides an integrated management program that enables inventory management, drug ordering, and auditing for pharmacy managers. It is linked with a separate mobile pharmacy application used by general customers, allowing services such as prescription scanning, medication ordering, consultation, and health supplement recommendations. Additionally, it operates services that enhance pharmacy prescription work efficiency and conveniently manage customers using dedicated kiosks.
Through this contract, Kwangdong Pharmaceutical will conduct offline sales activities targeting pharmacies for GoodPharm. The strategy is to expand the scope of KD Shop, an online mall exclusively for pharmacies launched last year, while securing new growth engines by leveraging the synergy between the know-how accumulated through pharmaceutical distribution business and the startup's technological capabilities. The series of services provided by Healthport are directly connected to KD Shop.
Kwangdong Pharmaceutical identified 'digital transformation' acceleration as one of its core tasks this year. This aims to lead the overall industry changes such as digitalization of work systems, strategy establishment based on data, organizational management innovation, and the introduction of new digital healthcare technologies.
A Kwangdong Pharmaceutical official stated, "The strategic partnership with Healthport focuses on providing services that maximize the management convenience of pharmacists, led by Kwangdong Pharmaceutical's sales organization, which successfully launched KD Shop," adding, "Through co-growth with a startup that has implemented an excellent platform, we will leap forward as a leader in the industry's digital transformation."
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