Korean Air Holds Bokjori Hanging Event... "Wishing for Good Fortune in the Year of the Black Rabbit"

[Asia Economy Reporter Hyunseok Yoo] Korean Air announced on the 13th that it will hold a Bokjori Hanging event at major domestic customer service locations from the 16th to the 27th to celebrate the Year of the Rabbit, Gyemyo Year.

'Bokjori Hanging' is a traditional Korean seasonal custom where a newly purchased bamboo strainer (jori) is hung on the wall on the first day of the lunar new year to pray for good fortune throughout the year.

Since 2008, Korean Air has held the Lunar New Year 'Bokjori Hanging' event annually to wish for customers' health and happiness and to preserve and promote Korea's unique customs and traditions.

The bokjori will be hung at a total of 24 customer service locations, including Korean Air check-in counters and lounges at domestic airports, the headquarters and Seosomun office building located in Gonghang-dong, Gangseo-gu, Seoul, and domestic hotels under the Hanjin Group.

The bokjori used in this event are made in Gume Village, Juksan-myeon, Anseong-si, Gyeonggi-do, famous for its 'Bokjori Village,' crafted by Park Seongsu, a Gyeonggi-do designated bokjori artisan.

Meanwhile, Korean Air is making various efforts to promote Korean culture overseas by introducing new Korean cuisine in-flight meal menus such as braised mackerel, spicy pork wraps with rice, and cold buckwheat soup, as well as expanding in-flight AVOD content services featuring Korean dramas, variety shows, and Korean K-Pop.