OB Beer Cass, 'Korea Brand Hall of Fame' 1st Place for 4 Consecutive Years

Lee Seong-ho, Chairman of the Industrial Policy Research Institute Review Committee (left), and Seo Hye-yeon, Vice President of Marketing at OB Beer, are taking a commemorative photo after the award ceremony.

OB Beer announced on the 13th that Cass was selected as the number one beer brand for four consecutive years at the '2023 Korea Brand Hall of Fame.'

The Korea Brand Hall of Fame, hosted by the Korea Institute for Industrial Policy Studies and sponsored by the Ministry of Trade, Industry and Energy, annually selects and awards outstanding brands that have contributed to the development of domestic industries through comprehensive evaluations such as corporate management performance, brand value, and customer satisfaction.

Celebrating its 29th anniversary since its launch in 1994, Cass has maintained the number one market share in the domestic beer market for 10 years since 2012. Based on its long history, it has successfully maintained its original taste and character, and continuous innovation efforts such as launching the 'All New Cass' with a transparent bottle have been effective.

Seo Hye-yeon, Vice President of Marketing at OB Beer, said, "Winning first place in the beer category at the Korea Brand Hall of Fame for four consecutive years is a valuable achievement accomplished through continuous efforts in product innovation and marketing activities that enhanced customer satisfaction by reorganizing the brand during the pandemic."