SM C&C's Woongjin SmartAll Campaign Surpasses 10 Million Views

Delivering the Message of 'Making Studying More Enjoyable'

Woongjin Smart All Campaign Video. (Photo by SM C&C)

SM C&C announced on the 12th that the new campaign video for Woongjin ThinkBig's learning platform Woongjin SmartAll surpassed 10 million cumulative views within a month.

The campaign featured two versions: Woongjin SmartAll (Elementary) and Woongjin SmartAll Middle School, starring actor Lee Jung-jae, which attracted attention. It also conveyed the message "Make studying more enjoyable" alongside scenes of personified learning content bands and audiences enjoying concerts.

Woongjin ThinkBig is conducting a major winter marketing campaign by airing Woongjin SmartAll No.1 Concert advertisements on TV and YouTube at the start of the winter vacation season. Starting this month, they are strengthening communication with their main targets?teenagers and parents?by broadcasting CM songs on radio and nationwide supermarket channels.