Innocean Holds New Year Event in New York with Kia's U.S. Branch

2023 Number Digital Signboard Tour and More Underway

Kia Telluride X-Pro leading the 2023 digital scoreboard. (Photo by Innocean)

Innocean announced on the 5th that it held a large-scale New Year's event for Kia's U.S. branch at New York's Times Square.

Innocean and Kia's U.S. branch planned the event to raise awareness of the recently launched 2023 Kia Telluride X-Pro and EV6 GT. From late November to late December last year, they showcased a cross-country project across the United States featuring a large digital billboard displaying the number '2023' and a countdown event at New York's Times Square.

Innocean and Kia's U.S. branch took overall charge of planning, while Innocean's U.S. creative subsidiary D&G and media subsidiary Canvas Worldwide were responsible for creative and media execution, respectively.

A representative from Innocean's U.S. branch said, "We are pleased to plan the New Year's event in New York with Kia for the third consecutive year," adding, "We will continue to strive to allow more people to enjoy the excitement and joy of welcoming the New Year through Innocean's unique creativity."