KT Alpha Shopping, Overseas Luxury 'THE Uwa' Regular Programming

First Broadcast on the 4th, Mobile Live Broadcast Scheduled Every Wednesday
Beauty & Luxury... Polo Ralph Lauren Up to 62% Off in January

'THE Uwa' mobile live commerce broadcast (Photo by KT Alpha Shopping).

[Asia Economy Reporter Yuri Kim] KT Alpha Shopping announced on the 3rd that it will officially launch the program 'THE Uwa,' which specializes in overseas direct purchase beauty, luxury, and jewelry products, on its mobile live commerce channel 'AlphaLIVE.'

The first broadcast will start on the 4th, and it can be watched every Wednesday at 11:05 AM on KT Alpha Shopping Mobile Live. On the 4th, Polo Ralph Lauren mufflers & slip-ons, on the 11th, Yves Saint Laurent cushions & beauty products, on the 18th, Vivienne Westwood watches, and on the 25th, Armani beauty products will be aired. Prada crossbags & outerwear, Golden Goose shoes, and Max Mara coats will also be introduced.

In January, THE Uwa offers products at up to 62% off compared to department store prices, and a launch promotion will be held where purchasers can enter a draw to win a 'Burberry McCann crossbag.' Winners can be confirmed through the KT Alpha Shopping mobile application on February 27.