Seolroin Launches 'Seollaem Aged Hanwoo Gift Set' for Year-End and New Year

- Early bird discount until January 4... Easy gifting with the Gift feature
- Attractive price, rich contents, and luxurious packaging features

Food tech company SIR.LOIN is launching the ‘Seollaem Gift Set,’ which combines lamb and Korean beef (Hanwoo), to celebrate the year-end and New Year holidays. SIR.LOIN has broken away from the perception that lamb and Hanwoo are expensive by offering products at reasonable prices.

To meet the needs of consumers who are considering gifts for family or acquaintances, SIR.LOIN explained that they have prepared a variety of product configurations at reasonable prices, including premium items.

Under the slogan “Give the gift of support,” SIR.LOIN is also introducing the ‘Seollaem Aged Hanwoo Gift Set,’ which features luxurious packaging at an attractive price, taking into account consumers’ lifestyles and gift trends. Additionally, they have launched a ‘Gift’ feature that allows easy gifting without knowing the recipient’s address.

Last Chuseok, SIR.LOIN achieved the highest sales volume for a single Hanwoo brand by launching Hanwoo meat gift sets. This was comparable to the total sales volume of Hanwoo meat gift sets in department stores, with many people favoring the stylish packaging, aged Hanwoo package, and thank-you cards.

The ‘SIR.LOIN Aged Hanwoo Gift Set’ is composed by individually packaging a certain amount of each product. It is planned with 10 popular products from SIR.LOIN, including tender Hanwoo with a soft meat aroma completed through SIR.LOIN’s proprietary P.R.O. aging technology, and lamb trimmed to remove any gamey smell according to SIR.LOIN’s standards.

In particular, the newly released ‘Seollaem Aged Hanwoo Gift Set’ is priced attractively around 100,000 KRW so that office workers in their late 20s to mid-30s can easily approach it and fully convey their support to those close to them. The SIR.LOIN gift sets are diversified into Basic, Signature, Premium, and Special options to broaden the range of choices.

Each gift set is prepared with a variety of premium cuts rated Grade 1 or higher, such as French rack, tenderloin, sirloin, striploin, and brisket. They are packaged in stylish boxes that blend various Hanwoo assortments with Korean aesthetics, and each cut is individually vacuum skin-packed to allow refrigerated storage for two weeks, making them suitable gifts that can be enjoyed over time during holidays with many presents.

Additionally, thank-you cards are provided to convey gratitude to family or acquaintances, and the gift boxes, made of paper with a ramie texture, are eco-friendly and designed with a sensibility that evokes the impression of an art piece.

SIR.LOIN has opened the gifting feature service, enabling easy gifting anytime with just a contact number, not only during Seollal (Lunar New Year). Furthermore, from the 26th until January 4th of next year, early bird customers will receive an additional 3% discount coupon, allowing up to 30,000 KRW off.

A SIR.LOIN representative said, “As always, ahead of the holidays this year, we have launched gift sets composed of various Hanwoo to meet the expectations of customers interested in Hanwoo gift sets, and we have opened the SIR.LOIN gifting feature,” adding, “We hope this Seollal will be a meaningful holiday where people share gratitude and give thoughtful gifts.”