Hanjin Releases Short Film 'Baegilmong' on Parcel Delivery Materials

[Asia Economy Reporter Yoo Hyun-seok] Hanjin has released the short film "Daydreaming," a delivery-themed movie produced and sponsored as part of its logitainment initiative.

"Daydreaming" tells the story of a delivery worker, the protagonist of the delivery industry that has become deeply embedded in daily life in South Korea during the COVID-19 pandemic era, and his elderly mother suffering from dementia. The film portrays the lives and filial piety between mother and son.

Hanjin announced that after over a year of production in collaboration with the production company Saryeoni Film, a press screening was held on the 23rd at Cinecube Gwanghwamun Theater 1 before the general release.

The screening was attended by Hanjin CEO and President No Sam-seok, who oversaw the short film investment, Cho Hyun-min, President of Future Growth Strategy and Marketing, as well as film industry professionals. Delivery workers, including members of the Delivery Collection Point Association, also participated to express gratitude for their hard work, making it a meaningful year-end event.

Hanjin was the first company in South Korea to introduce delivery services and has since grown into a global logistics company. "Daydreaming" was created with pride as a leading logistics company, focusing on making stories about delivery not just marketing material but cultural content. It was born after more than a year of dedicated production.

As a result, the film was invited to prestigious international film festivals such as the Italy Golden Short Film Festival, the US WRPN Women’s International Film Festival, and the US Newport Beach Film Festival, receiving favorable reviews.

"Daydreaming" is now available for anyone to watch on Hanjin’s official YouTube channel starting today. A Hanjin representative said, "Through 'Daydreaming,' we have found an opportunity to communicate more meaningfully with customers and delivery workers. We hope many people will take an interest and watch as Hanjin’s activities, based on deep understanding and consideration of logistics, aim to approach the public in an enjoyable and friendly way, contributing to raising the status of logistics in South Korea."

Meanwhile, Hanjin has also newly launched the mobile game "Logistics King Island," which expresses a global and future-oriented logistics worldview. The company is expanding its logitainment activities across various fields, including producing brand goods that charmingly depict various logistics sites such as delivery.