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Mesacua Company Accelerates Global Market Entry Through 'Facial Recognition AI Technology'

- Signed Agreement to Supply Facial Recognition Technology to Leading Thai IT Company and Local Public, Financial Sectors
- Accelerating Global Market Expansion Centered on Asia with Establishment of Local Representative Offices in Vietnam and Japan in Third Year of Startup

Mesacua Company Accelerates Global Market Entry Through 'Facial Recognition AI Technology'

MesaCure Company Ltd. announced that it signed a partnership agreement on facial recognition technology and localization business with Thailand's leading IT company, Prime Solution and Service LTD, on the 1st of this month.


Through this agreement, MesaCure Company Ltd. plans to collaborate with Prime, a leading company in the Thai public and financial system construction (SI) sector, to supply various facial recognition solutions such as authentication, security, and fintech to the local market.


Since the Thai government initiated the National Digital ID (NDID) project in 2018, demand for facial recognition technology as a safe and convenient personal authentication method has been increasing. There is also growing interest in facial recognition solutions that can replace the current market's high dependence on China. Prime Solution and Service, a leading company in developing Thailand's ICT integrated infrastructure, is expected to accelerate market entry by localizing MesaCure Company Ltd.'s solutions based on its extensive implementation experience.


This partnership in Thailand marks MesaCure Company Ltd.'s third overseas business achievement following Vietnam and Japan this year. Since the first half of this year, the company has established representative offices in Hanoi and Tokyo and has been conducting local market research and building partnerships.


Jihoon Lee, CEO of MesaCure Company Ltd., stated, "Asia is the fastest region in the world undergoing digital transformation and is a market with high strategic value for overseas expansion due to relatively strong cultural affinity with us. We plan to actively invest to ensure that our facial recognition technology, which has been verified for performance and functionality in Korea's financial and public sectors, is recognized globally and to create a successful case of technology startup exports."


MesaCure Company Ltd. has succeeded in commercializing facial recognition technology for mobile banking in Korea's top-tier financial institutions and has been selected for major banks' financial innovation service construction projects. Additionally, it was chosen as the facial recognition technology supplier for the Ministry of the Interior and Safety's "Mobile Driver's License Construction Project" and is expanding the application scope of facial recognition technology by providing Korea's first web-based facial recognition test monitoring service.


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