'Face Genius' Jo Gyuseong... Top Choice for Broadcasting and Advertising Agencies

Instagram Followers Increase 100 Times... Flood of Advertising Requests

[Image source=Yonhap News]

"Catch Jo Gyu-seong"

Recently, a 'special mission' has been issued in the broadcasting and advertising industries. The love calls toward the handsome striker Jo Gyu-seong (24, Jeonbuk Hyundai), who emerged as the most popular man of the 2022 Qatar World Cup, are heating up.

The South Korean national football team, which advanced to the round of 16 for the first time in 12 years at the 2022 FIFA World Cup Qatar, returned home on the 7th. Jo Gyu-seong, nicknamed 'face genius' and 'Korea's number 9 player,' rose as a new star in this World Cup. The advertising and broadcasting industries are striving to secure Jo Gyu-seong, who has become the 'top priority for casting' by raising his stock through the World Cup.

Jo Gyu-seong scored two goals in the second match of Group H against Ghana, becoming the first Korean player to score multiple goals in a World Cup finals. He fully demonstrated his skills as the top scorer of the 2022 K League 1 season on the World Cup stage. Additionally, his handsome appearance has rapidly increased his popularity both domestically and internationally.

Jo Gyu-seong is called by nicknames such as 'man who stepped out of a comic (manjjitnam)', 'face genius,' and 'number 9 handsome man.' When Jo Gyu-seong came on as a substitute in the first Group H match against Uruguay, football fans worldwide showed interest and affection, asking, "Who is the handsome Korean number 9?" The number of Instagram followers, which was about 20,000, has reached 2.73 million as of the morning of the 9th.

[Image source=Yonhap News]

Jo Gyu-seong also shows star quality with his bold and honest charm revealed in several interviews. It is widely agreed that he possesses all the elements preferred by the advertising industry. According to Jeonbuk Hyundai Motors, nearly 20 advertising requests have been pouring in from various sectors such as cosmetics, fashion brands, and energy drinks.

Currently, among sports stars in the advertising industry, Premier League player Son Heung-min (30, Tottenham) is top class. It is known that his annual advertising model fee ranges between 1.5 billion to 2 billion KRW.

World Cup Syndrome 'Handsome Striker'

[Image source=Yonhap News]

Variety shows as well as various news programs are also putting effort into securing Jo Gyu-seong. Whether on TV or radio, they are trying to invite him even briefly or connect by phone for interviews.

The fact that Jo Gyu-seong is gaining attention as a global star is also intensifying the casting battle. Overseas media are covering Jo Gyu-seong daily. Japanese media Higashi Spo Web reported, "The handsome Jo Gyu-seong became an instant popular star at the World Cup. He is the player who showed the most remarkable World Cup effect."

American NBC also highlighted the global popularity of South Korean national team striker Jo Gyu-seong, who rose to stardom through the Qatar World Cup, analyzing it as part of the Korean Wave (Hallyu) culture represented by 'Squid Game' and 'BTS.'