"CEO Kang Sung-hyun Takes the Lead"... Lotte Mart's Jeju Galchi Discount Event

Last Month's Galchi Sales Increased by 40%

[Asia Economy Reporter Lim Chun-han] Lotte Mart announced on the 8th that it will hold a promotional event offering Jeju Galchi (hairtail fish) at a discounted price of 8,900 KRW until the 14th as part of the "Freshness Renewed" project.

"Freshness Renewed" is a project aimed at improving the entire distribution process to deliver the freshness of the production area directly to customers' tables according to consumer demand. In fact, Kang Sung-hyun, CEO of Lotte Mart, visited Seongsanpo, Jeju, last October to inspect the processing and distribution methods of Galchi and identify areas for improvement.

Lotte Mart conducted improvement work on the target item, Galchi, over four months. To this end, consumer panel surveys and internal employee questionnaires were carried out, revealing that large and uniform size, damage-free condition, and freshness are key factors in purchasing Galchi. Lotte Mart standardized the selection and packaging criteria of Galchi by fishing port to supply homogeneous products in the most preferred size and weight by consumers. The packaging method was changed to prevent coolant from directly contacting the product, and the amount of coolant was increased to minimize damage to the Galchi while maintaining freshness. As a result of improving the distribution process and enhancing quality, Galchi sales increased by more than 40% compared to the previous year last month.

A Lotte Mart official said, "We confidently present high-quality Galchi improved to meet customer needs," adding, "We will continue to provide fresh food that consumers can trust and purchase through the Freshness Renewed project."