LF Mall's 'Standial' Popup Store at The Hyundai Seoul... First Offline Event

[Asia Economy Reporter Song Seung-yoon] LF announced on the 7th that its premium lifestyle specialty mall LF Mall's private brand women's fashion label 'Standial' will operate a pop-up store at The Hyundai Seoul in Yeouido until the 14th.

Standial is a compound word combining 'Standard,' meaning a criterion, and 'Dial,' referring to a scale, symbolizing the brand's aim to propose a new style benchmark for contemporary women with diverse lifestyles. It was exclusively launched on LF Mall last October, adopting 'Comfortable & Contemporary' as its main brand slogan to present practical items.

This pop-up store, held at the B2 EAST Pop-up Zone of The Hyundai Seoul, is Standial's first official offline event. The interior of the pop-up store is decorated with Standial's signature emotional mood point colors, iconic patterns, and sculptures, along with various floral arrangements. The pop-up store showcases Standial's knit collection and clothing, as well as collaboration products with the accessory brand 'FRUTA.'

To commemorate the pop-up event, a 10% discount is offered on all 22FW products and new arrivals, along with an exclusive 20% offline discount on selected items. Visitors who add Standial on Instagram or Kakao Plus Friends on-site will receive Standial goods, and a lottery event will be held on weekends.

An LF Mall representative said, "We aim to expand the Standial brand customer experience with various products, including balaclava items that are gaining attention due to the sudden cold weather," adding, "Going forward, Standial plans to develop exclusive collaboration lineups and diverse content both online and offline."