[Global Hit Item] Innerbottle, 'Bottle within a Bottle'... Capturing Both Eco-Friendliness and Convenience

Received Love Calls from Overseas Brands
Won Innovation Award at CES 2022
Aiming for Customer Communication and SME Win-Win

O Seil, CEO of Innerbottle. (Photo by Cafe24)

[Asia Economy Reporter Lim Chun-han] "Even without special promotion, we have received numerous love calls from overseas brands through the internet and social networking services (SNS)."

Oh Se-il, CEO of Innerbottle, said in an interview with Asia Economy on the 8th, "As more regions such as the United States and Europe show interest in eco-friendliness, Innerbottle's sales have naturally shifted to a larger overseas proportion than domestic."

Innerbottle has captured both eco-friendliness and convenience with its 'bottle within a bottle' concept. Its representative technology, the elastic inner cell, inserts a pouch made of special polymers inside a plastic bottle, allowing the contents to be used up to 99.7%, leaving only 0.3% behind, without contaminating the plastic bottle outside the pouch.

Innerbottle received the Innovation Award at CES 2022, the international consumer electronics show held in Las Vegas, USA, earlier this year. CEO Oh explained, "I started the business to improve the inconvenience felt when using shampoo in pump-type containers where contents remain inside the bottle, and developed related technologies, filing multiple patents."

Innerbottle is creating an eco platform utilizing its technology. It has built and operates a direct-to-consumer (D2C) shopping mall for the cosmetics refill shop 'Irion' on the global e-commerce platform Cafe24. CEO Oh stated, "In collaboration with large and chemical companies, we created a sustainable system where consumers who have used up all their cosmetics can request refills and container collection with just a few clicks without having to visit offline refill shops, and even receive rewards."

Innerbottle aims for communication with customers and mutual growth with small and medium-sized enterprises. CEO Oh emphasized, "At the end of the circular system is always the customer. We built our own mall to communicate directly with consumers and effectively promote the value of a virtuous ecosystem. We will expand the collaboration with SMEs and enable the refill shop effect, which was previously only possible for large companies, to be experienced online as well."