Ediya Coffee Also to Increase Prices... Up to 700 Won from the 22nd

"Unable to Withstand Cost Increases Such as Raw Material Prices and Logistics Fees"
Americano Price Maintained... Coffee Drinks Increase Volume

Ediya Coffee Uijeongbu Solmoe DT Branch. Photo by Ediya Coffee

[Asia Economy Reporter Moon Hyewon] Ediya Coffee has raised prices for the first time in four years since 2018.

Ediya Coffee announced on the 5th that starting from the 22nd, it will increase the prices of 57 out of 90 beverage items by 200 to 700 KRW.

This price increase decision was made due to rising costs of raw materials, supplies, and logistics.

However, the price of the signature Americano will be maintained. For coffee beverages containing espresso, the size will be increased from regular to large. In terms of volume, it will increase by about 23%, from the existing 14oz (414ml) to 18oz (510ml).

Previously, on October 18th, Ediya Coffee announced this price increase plan citing rising costs of raw materials and other expenses, but faced opposition from some franchise owners and decided to temporarily suspend the plan after two days.

Afterwards, they integrated various opinions from franchise owners, conducted market tests at directly managed stores to reassess all factors, and in a recent survey of over 3,000 franchise stores nationwide, 65% supported the price increase, leading to the final decision to raise prices again.

An Ediya Coffee official explained, “Since the 23rd of last month, we have been conducting market tests and simulations. After consultations with franchise owners and comprehensively considering various factors, we finalized the price increase effective on the 22nd of this month.”