[Asia Economy Reporter Jeon Jinyoung] CJ OnStyle announced on the 5th that the order amount for the 'Outer Festa Encore Event,' held for a week from the 28th of last month to the 4th, reached 9.7 billion KRW.
During this event, CJ OnStyle offered winter outerwear products at discounts of up to 70%. In particular, they targeted consumers by organizing daily special sales for fashion brands with high recognition and favorability. Starting with The Edge on the 28th of last month, outerwear from The North Face, Giordano, National Geographic, Nike, Beanpole·Eight Seconds, and Discovery were presented with the best benefits.
Additionally, during this period, all customers who purchased winter outerwear were given an extra 10% reward points on their payment amount and a 5-7% card discount benefit.
According to CJ OnStyle, the brand most chosen by customers during the event was The Edge, a contemporary casual fashion brand operated by CJ OnStyle. Outerwear products such as the 'Goose Field Long Down,' 'Saga Fox Lambskin Goose Down,' and 'Australian Wool Hooded Vest' were all popular.
The global outdoor brand The North Face also ranked high with strong sales of down and fleece clothing. National Geographic Apparel stood out among female customers by offering padding in lively pastel tones, moving away from the usual black color padding.
A CJ OnStyle representative said, "Since the cold wave arrived late, we expected a surge in customers looking for winter outerwear, so we prepared the Outer Festa Encore Event," adding, "We hope customers stay warm this winter with outerwear from CJ OnStyle that offers not only price benefits but also keeps up with trends."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
