[Asia Economy Reporter Moon Hyewon] Food service specialist GFFG announced on the 5th that it has successfully completed a 30 billion KRW investment round. This investment is GFFG's first funding round, led by Altos Ventures with Quad Asset Management participating.
Founded in 2015, GFFG is a food service company operating a total of nine brands, centered around 'Noted,' which sparked the domestic donut craze, along with 'Downtowner,' 'Little Neck,' and others. This year, they opened 'Anniocation' and 'Kima Sushi,' and expanded their footprint by launching the whiskey bar 'Open End' in Cheongdam.
Marking the success of their first investment round, GFFG plans to focus on ▲opening complex cultural stores ▲developing new brands ▲expanding online commerce ▲and customer experience marketing strategies.
They also intend to reorganize their work environment and organization, actively recruit talented personnel, and strengthen business expansion. Recruitment is open to anyone interested in full-time positions at headquarters and nationwide stores (including hall staff, kitchen staff, baristas, patissiers, etc.).
CEO Lee Junbeom of GFFG stated, “As Korea’s cultural industry has successfully entered overseas markets, I believe the offline-based F&B industry also holds limitless potential. Building on the recognition of our growth potential through this first investment, we are preparing to take our first steps abroad and accelerate the expansion of new business areas and company growth.”
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