Cafe24 Launches YouTube Shopping Integration Service... "Anyone Can Easily Sell Products"

Expanding Sales Channels for YouTube Users

Cafe24 launches 'YouTube Shopping' integration service. (Photo by Cafe24)

[Asia Economy Reporter Lim Chunhan] Global e-commerce platform Cafe24 announced on the 5th that it will launch a 'YouTube Shopping' integration service that allows easy product sales through live streaming.

The YouTube Shopping integration service links the company's own mall (D2C) with the YouTube channel, automatically displaying various information such as product photos, product names, and prices, enhancing convenience. Once the D2C shopping mall and YouTube channel are linked, users can utilize various features provided by YouTube Shopping to sell mall products to viewers. Products can be tagged and introduced during ongoing live streaming or sold in the product section below designated videos.

Products can also be sold even when live streaming is not in progress. By linking a YouTube account with a D2C shopping mall, a store tab can be created within the YouTube channel. Afterwards, business operators can select products to sell from the shopping mall management page, and the product information will be automatically displayed in the store tab, providing customers with an environment where they can easily purchase at any time.

Lee Jae-seok, CEO of Cafe24, said, "We believe that online business operators can effectively grow their business by communicating with global users on YouTube and selling their own products," adding, "We will continue to collaborate with leading platforms to support online business operators in effectively expanding sales and distribution channels based on the latest trends."