BBQ Opens 2nd Store in Manhattan, New York... "Close to Office and University Areas"

1st Floor is 'Grab and Go' · 2nd Floor is 'Chicken and Beer'

BBQ New York Manhattan Branch No. 2. Photo by Genesis BBQ Group

[Asia Economy Reporter Moon Hyewon] Genesis BBQ Group announced on the 2nd that it has opened its second directly operated store in Manhattan, New York, USA.

This store is the second flagship store directly operated by BBQ in the United States, located on 3rd Avenue in Manhattan, New York. Reflecting its location near offices and university areas, the first floor is designed as a ‘Grab-and-Go’ style for busy office workers, while the second floor is arranged in a ‘Chicken-and-Beer’ style where customers can enjoy chicken and beer.

Since opening its first directly operated store on 32nd Street in Manhattan, New York in 2017, BBQ has expanded to cities such as Chicago and Los Angeles, currently operating over 150 stores across 20 states.

A BBQ representative stated, “We plan to open the third directly operated store by the end of this year in Englewood, New Jersey, modeled after BSK (BBQ Smart Kitchen), a delivery and takeout specialized store. We will aggressively expand our presence in the U.S. market to establish ourselves as the top franchise brand in the country.”

Meanwhile, in June, BBQ ranked 2nd, rising three places, in the ‘Top 25 Fastest Growing Restaurant Brands in the U.S.’ announced by the global foodservice industry magazine Nation’s Restaurant News. BBQ was the only domestic franchise to be listed among overseas expansions.