Grand Opening of Elemental Herbology Cheongdam Branch No.1, UK Wellness Skincare Brand

Elemental Herbology (hereinafter EH), a natural wellness skincare brand from the UK, will officially launch its first flagship store in Cheongdam on December 5th.

As a premium skincare brand based on the five elements (Wood, Fire, Earth, Metal, Water), EH offers customers a true wellness experience through innovative products made with the finest natural ingredients and clean, fresh methods.

The most notable trend in the current beauty market is 'vegan beauty.' EH is an eco-friendly cosmetic brand that uses vegan and environmentally friendly materials to minimize byproducts during the production process, with environmental and animal protection as its core values. This is also an advantage that appeals broadly to rational consumers who practice value-based consumption.

Above all, what differentiates EH from other brands is the five elements test that allows individuals to understand their skin type. Consumers can check which element suits them best through a quiz format on the official website.

EH’s products effectively prevent skin aging and damage caused by lifestyle habits and external environments through unique manufacturing methods and patented ingredients, and long-lasting care effects can also be expected.

EH, which allows consumers to select preferences based on personalized element types, is available in the spas of over 100 premium 5-star hotels worldwide (such as Four Seasons Florida, Andaz Tokyo, Waldorf Astoria Maldives, Mandarin Oriental Hong Kong), and domestically, it can be found as amenities at Shilla Stay, which has 4,500 rooms nationwide.

Body care products such as shampoo, conditioner, body wash, and body lotion will be introduced at all Costco locations, and skincare products will diversify sales channels through entry into department stores and specialty cosmetic shops.

A brand representative stated, “With the opening of the Cheongdam store, we have officially entered the Korean market. EH’s long-standing know-how and accumulated technology have equipped us with a customized product line that considers various individual skin types. Above all, we plan to expand the market through continuous brand positioning aimed at customers who seek health and reasonable prices.”

To commemorate the entry into all 14 Shilla Stay branches, EH is offering a 20% discount on all products for staying customers, and among those who make a single purchase of over 700,000 KRW, the first 50 customers will receive a Shilla Stay accommodation voucher. Additionally, EH plans to carry out various marketing partnerships with 5-star luxury and resort hotels and conduct diverse events both online and offline.