Lower Barriers for Subscription in 2nd Phase New Towns of the Seoul Metropolitan Area... Growing Interest in ‘ePyeonhansesang Dongtan Park Honors’

- The second phase of metropolitan area new towns entering final development stages... Still popular due to the appeal of the pre-sale price system
- Recently, 8 out of 10 metropolitan area second-phase new towns, excluding Wirye and Pangyo, have been removed from regulated areas... Various regulations eased

The "2nd generation new towns in the Seoul metropolitan area" are attracting the attention of prospective pre-sale applicants. This is because large-scale transportation benefits make access to Seoul easier, and the application of the price ceiling system for sale prices raises expectations for reasonable prices. Additionally, with the recent government announcement lifting regulations on most new towns, demand is expected to continue.

△ Hwaseong Dongtan 1 & 2 △ Pyeongtaek Godeok △ Gyeonggi Gimpo (Hangang) △ Incheon Geomdan △ Paju Unjeong and other 2nd generation new towns in the metropolitan area are currently in the final stages of development and are regarded as completed new towns. Infrastructure for daily life, including transportation, education, and convenience facilities, is already well established, and most private sales have been completed.

The application of the price ceiling system, which sets sale prices at a reasonable level, is also a factor in their popularity.

In fact, even in the second half of the year when the sales market sharply contracted, complexes supplied within the 2nd generation new towns in the metropolitan area where the price ceiling system was applied received strong responses from buyers. In September, "Woomeerin Class One" supplied in Incheon Geomdan New Town attracted 8,313 first-priority applicants for 324 units, recording a competition rate of 25.6 to 1. In November, "Daekwang Rosebiang Moa Elga" launched in Pyeongtaek Godeok International City also received 4,725 applications, recording an average first-priority competition rate of 5.92 to 1.

Moreover, news of deregulation has been added. Among the 10 2nd generation new towns in the metropolitan area, eight, excluding Wirye and Pangyo, have completely escaped regulations. As a result, the thresholds for subscription and loans have been lowered, and tax burdens have been significantly reduced. In particular, with the increase in the lottery system ratio in subscriptions, real demand buyers with low scores can also have a chance to win.

Industry experts said, "It is true that the 2nd generation new towns in the metropolitan area, which had been designated as regulated areas, made it difficult for real demand buyers to enter due to strict first-priority subscription conditions and high winning scores." They added, "However, with the deregulation, household members and homeowners can now apply for first-priority subscriptions, and with the increased lottery ratio, interest from real demand buyers hoping to enter the 2nd generation new towns at reasonable prices is expected."

New sales that are expected to have a deregulation premium continue in Dongtan 2 New Town, which boasts high popularity.

Dongtan 2 New Town, regarded as a completed new town, is a highly preferred residential area within the metropolitan area due to major transportation networks such as the Seoul Metropolitan Express Railway (GTX)-A line, Indukwon-Dongtan line, and tram. Residential development is currently in its final stages, and the supply of the new residential culture town is regarded as an opportunity to enter Dongtan 2 New Town.

Meanwhile, DL E&C, which had the industry's highest credit rating (AA-) and ranked 3rd in construction capability evaluation as of 2022, is preparing to supply "e-Pyeonhansesang Dongtan Park Honors" in the Shindong Dongtan 2 Residential Development District in Hwaseong, Gyeonggi Province, in January. It consists of 13 buildings from basement 2 floors to ground 12 floors, totaling 800 units. The units are composed of 706 units of 99㎡ and 94 units of 115㎡.

"e-Pyeonhansesang Dongtan Park Honors," designed with a mid-to-low density layout to maximize comfort and openness within the complex, applies the unique design of the e-Pyeonhansesang brand throughout.

Inside the units, the innovative "C2 House" design, which integrates e-Pyeonhansesang's technology, products, design, and philosophy, is applied. A large entrance pantry is installed at the entrance for efficient storage of various items, and a one-stop laundry zone is provided in the utility room where the washing machine and dryer can be placed side by side. Also, the outdoor unit room, which was previously located on the front balcony of the master bedroom, is relocated to the rear to block noise, and the master bedroom is designed as an expanded room maximizing furniture arrangement and spatial sense.

A high-quality community that adds pride to convenient daily life will also be created. On the top floor, a sky lounge offering views of the city and nature will be arranged. Specialized community facilities, including a family cinema for private cultural enjoyment and an indoor kids' gym where various exercises can be enjoyed regardless of the season, will be established at the highest level in the area. Additionally, terrace-type guest houses, a green cafe within the complex, and a fitness center equipped with a dry sauna will be planned as premium community facilities for residents.

With a floor area ratio below 200% and a low building-to-land ratio below 20%, "e-Pyeonhansesang Dongtan Park Honors" significantly widens the distance between buildings and pays attention to landscaping. The "dePOEM Park," consisting of a garden where seasonal changes can be enjoyed and a ground fountain in the center of the complex, and the "MISTY FORET," a forest trail free from fine dust concerns, will be introduced throughout the complex.

A comfortable residential environment free from fine dust and viruses is also expected. A weather station indicating fine dust levels will be installed outside the complex, and mist spraying facilities and fine dust reduction plantings will be arranged to reduce fine dust. Inside the units, an "anti-virus air purification ventilation system" will be applied, which automatically operates ventilation and air purification systems according to indoor fine dust and carbon dioxide concentrations. As a result, residents can maintain fresh air quality 24 hours a day.

"e-Pyeonhansesang Dongtan Park Honors," expected to offer differentiated product value and brand premium unique to the e-Pyeonhansesang brand, will be supplied in January. Currently, various events are underway, including customer interest registration on the website, adding the KakaoTalk channel, KakaoTalk surveys, and comments on "I will go instead," offering various prizes.