OB Beer Cass, Leading October Home Beer Market with 42% Share

[Asia Economy Reporter Eunmo Koo] OB Beer’s beer brand ‘Cass’ ranked first in home market sales volume in October this year.

According to market research firm Nielsen Korea on the 30th, Cass by OB Beer ranked first in brand rankings with a market share of 42% based on home market sales volume in October this year. In the manufacturer rankings, OB Beer maintained first place with a market share of 53.8% based on sales volume.

Cass, the official sponsor brand of the 2022 FIFA Qatar World Cup, launched a limited edition ‘Number Cass Package’ as part of the World Cup campaign and opened the ‘Cass Play Pub,’ conducting various World Cup-related events. The Number Cass Package is characterized by prominently displaying numbers from 0 to 9 on the front of the product below the Cass brand logo.

OB Beer’s Cass also operates the ‘Cass Play Pub,’ which supports the South Korean national team in collaboration with local commercial districts. The Cass Play Pub operates during the Qatar World Cup period from the 24th of last month to the 18th of next month at nine stores located in six metropolitan cities nationwide, including Seoul.

An OB Beer official said, “Cass is participating with consumers as the official sponsor supporting the South Korean national football team in this Qatar World Cup,” and added, “We hope consumers enjoy the World Cup more fun with Cass.”