Lotte Homeshopping Choi Yura Show Hosts 'Christmas Special Exhibition' Featuring a Collection of Living Brands

Lotte Homeshopping will host a special "Christmas Market" broadcast featuring a comprehensive selection of popular living brands through the "Choi Yura Show." (Photo by Lotte Homeshopping)

[Asia Economy Reporter Jeon Jinyoung] Lotte Homeshopping announced on the 30th that it will hold a special broadcast of the ‘Choi Yura Show’ featuring a ‘Christmas Market’ that brings together popular living brands from December 1st to 15th.

The Choi Yura Show has offered premium living brands exclusively at discounted prices every year during the year-end season. In fact, over the past two years, Lotte Homeshopping’s December kitchenware sales have increased by more than 20% compared to average months, with high purchase proportions of grill pans, cutlery, and tableware. Notably, more than half of the total sales were from exclusive products on the Choi Yura Show.

On December 3rd, the German kitchenware brand ‘Fissler Original Cookware Set,’ scheduled for the first time this year, will be sold. On the 8th, the 200-year-old Hungarian tea ware brand ‘Herend Tea Set’ and ‘L’Epicurien Jam,’ made only with organic ingredients from southern France, will be featured. On the 10th, the Christmas season line ‘Villeroy & Boch Toy Delight Set,’ which features designs of Santa Claus and Christmas trees and sells out every broadcast, will be available. On the 15th, the Italian living brand ‘Alessi,’ known for its human-shaped interior accessories, will offer wine openers, and the 110-year-old Swedish cast iron brand ‘Skeppshult Frying Pan’ will be sold. Additionally, to commemorate the special exhibition, 100 customers will be selected by lottery to receive a Christmas season limited cake from the famous bakery ‘Patissier Cremiel.’

Kim Jaehun, Head of Broadcast Production at Lotte Homeshopping, said, “As part of the Choi Yura Show settlement, we have prepared a special exhibition selecting overseas famous premium products that were exclusively introduced and became a hot topic this year.” He added, “In particular, we have specially scheduled overseas famous kitchen brands, which have faced difficulties securing stock every year-end season as popular products, providing customers preparing for home parties with an opportunity for smart shopping.”