26 Countries, 130 KOICA Supporters Receive 11 Million Online Reactions

Korea International Cooperation Agency WECO 4th Cohort Performance Sharing Meeting
KOICA World Visitors Surpass 25,000 in One Month

[Asia Economy Reporter Inho Yoo] The Korea International Cooperation Agency (KOICA) announced on the 25th that the KOICA National and Global Supporters "WeKO" (WeKO·We are KOICA), consisting of 130 members from 26 countries, received over 11 million responses to various promotional materials posted on social media (SNS).

Following WeKO's proposal, the number of visitors to "KOICA World," which opened last month in the metaverse space, surpassed 25,000 within just one month.

On the same day, KOICA held the WeKO 4th term performance sharing meeting at the KOICA 2nd floor auditorium in Seongnam-si, Gyeonggi-do, to commemorate the "2022 Development Cooperation Day."

The 4th term WeKO team consisted of 81 domestic university students, 18 general citizens, and 31 foreigners residing both domestically and abroad.

Under the slogan "Beyond, with KOICA," they carried out activities aimed at collaboratively addressing issues threatening global peace and prosperity, such as poverty, inequality, and the climate crisis.

Since July, they have produced and distributed a total of 5,865 promotional materials, including card news, SNS challenges, and global web documentaries.

These contents were exposed over 18 million times. They received more than 11 million reactions worldwide, including comments supporting Korea's excellent aid achievements and sharing the content.

Son Hyuk-sang, KOICA Director, said, "The 4th term WeKO widely promoted KOICA to the public and the world by conducting promotional activities beyond online and offline, including utilizing the metaverse, opening a new era of development cooperation."

Meanwhile, an awards ceremony for WeKO activity achievements was held on the same day. In the domestic team category, the "Costco" team won the grand prize, while the "WeCanWeKO" and "WeKOU" teams each received the excellence award.