Adjacent to Prestigious Universities, 'Billive The Able' Enjoys Prime Location Benefits

There is a so-called ‘prestigious university premium’ in the real estate market as well. Areas near renowned universities are known as ‘streets of youth,’ attracting various cultural and commercial facilities. Trendy sensibilities of university students lead to a concentration of attractions and infrastructure.

Transportation naturally develops as well. In Mapo-gu, a representative university cluster area in Seoul, subway lines pass through stations such as Hongdaeipgu Station, Sinchon Station, Ewha Womans University Station, and Sogang University Station. Cheongpa-dong in Yongsan-gu, where Sookmyung Women’s University is located, offers access to major subway stations like Namyeong Station, Sookdaeipgu Station, and Samgakji Station.

Additionally, when a university is located near residential areas, residents can enjoy green spaces such as lawns and parks within the campus, guaranteeing a ‘green zone premium.’ Because various infrastructures can be enjoyed through just one university, this is sometimes called ‘Daese-gwon (University + Zone).’

Thanks to these advantages, university students and office workers in their 20s and 30s tend to cluster near university areas.

According to the ‘Seoul Citizen Life Data,’ which combines and analyzes 3 million pseudonymized data in collaboration with SK Telecom and the University of Seoul, young single-person households mainly reside near universities or workplaces. High concentrations of 20s and 30s single-person households were found in Sinchon-dong and Seogyo-dong near the Sinchon university area, Imun-dong where Kyung Hee University and Hankuk University of Foreign Studies are located, and Hwayang-dong where Konkuk University and Sejong University are situated.

A real estate agent who has operated near the Sinchon university area for a long time said, “More university students and office workers want to enjoy the various infrastructures formed around the university, so many live in high-end officetels. In the past, customers mostly looked for one-room units to save costs, but recently, many students seek luxury residences with higher rents, so competition for luxury officetel listings is fierce.”

In fact, Officetel A located near Sogang University in Mapo-gu, Seoul, achieved a 70% contract rate immediately after opening, with high rents ranging from 1.5 million to 3.5 million KRW, attracting demand from both university students and office workers.

To meet such housing demand, new developments near university areas have been continuously launched recently. Among them, ‘Villiv The Able,’ located in the Sinchon university area, is attracting attention as a small residential product with station accessibility and specialized design.

‘Villiv The Able,’ developed in the Baekbeom-ro area of Mapo-gu, Seoul, will be built as a single building with 6 basement floors and 23 above-ground floors, comprising 299 urban lifestyle housing units (including rental units) and 34 officetel units.

The Mapo-gu area where the complex is located is a ‘Daese-gwon’ location with Yonsei University, Sogang University, and Ewha Womans University nearby, offering abundant demand from the surrounding population.

The complex is situated midway between Sinchon Station on Subway Line 2 and Sogang University Station on the Gyeongui-Jungang Line, allowing convenient access to major areas of Seoul. Residents can also enjoy cultural and convenience facilities such as Hyundai Department Store, E-Mart, CGV, Gyeongui Line Forest Park, and Sinchon Severance Hospital in the Sinchon university area.

The luxurious product design is also noteworthy. It consists of small to medium-sized units with exclusive areas of 38 to 49 square meters, designed for 1-2 person households. Compared to typical apartments, a 2.6-meter ceiling height, which is 30 cm higher, is applied to maximize the sense of space and openness. Additionally, premium overseas living brands such as the German furniture brand ‘Nolte’ and the Italian faucet brand ‘Gessi’ are applied throughout.

The first and top floors are specialized. The lobby on the first floor is designed not just as an entrance space for residents but as a gallery lobby featuring artworks. On the top floor, a rooftop garden with panoramic views is provided, located at a higher elevation compared to nearby areas, offering unobstructed views from the Han River to Namsan.

Concierge services that elevate the living experience will also be provided. To offer premium services, a separate concierge desk will be operated, assisting residents with various service reservations and supporting their daily convenience.

Additionally, ‘Villiv The Able’ offers interest-free installment benefits to reduce the financial burden on contract holders. For small housing units, ‘service area’ is added like in apartments, increasing the perceived area compared to conventional officetels, which is another advantage.