Popularity of Daily Calendars... Year-End Sales Surge

Sales of Illyeok Books Increased by 38.3% Compared to the Same Period Last Year
Number of Titles Also Increased from 12 to 36

[Asia Economy Reporter Seo Mideum] 'Illyeok' books are gaining attention. According to Yes24 bookstore's sales data from January this year to the 20th of this month, sales of calendar-style books increased by 38.3% compared to the same period last year. The number of new releases has also steadily increased, from 12 titles in 2020 to 36 titles this year, tripling in quantity.

In particular, year-end sales are rapidly increasing. According to Yes24, sales of Illyeok books in September rose about 1.7 times compared to the previous month, and in October, when many new Illyeok books began to be released, sales soared about 13 times compared to the previous month.

Analyzing the bestsellers of calendar-style books based on sales from January 1 to November 20 this year, Yes24 found that four out of the top five books belong to the child education category. Educational Illyeok books for children, based on the concept of 'one page a day learning,' have gained great popularity and made remarkable progress.

Ranking second in sales among calendar-style books this year, ‘One Page a Day 365 Humanities Calendar’ is a perpetual calendar carefully compiled with life sentences that strengthen a child's inner self. It has consistently ranked high in sales since 2020 and continues to be popular. New editions have been steadily released, placing it among the top comprehensive bestsellers from mid to late October. ‘Teacher Lee Eun-kyung’s Elementary Vocabulary Illyeok 365,’ which contains diverse and interesting vocabulary from literary works loved by children, ranked third in the comprehensive bestseller list in the fifth week of October. ‘Teacher Oliver’s American-style Kids’ English Habits 365,’ which helps learn everyday English expressions easily and enjoyably, ranked ninth in the comprehensive bestseller list in the fourth week of October.

According to Yes24’s analysis of the gender and age ratio of Illyeok book buyers, women in their 30s and 40s accounted for 67.9% of all book buyers. This suggests that many purchased Illyeok products for the purpose of child education.

Illyeok books that offer a momentary rest from tiring daily life by containing beautiful poetry, paintings, and classic famous sentences to serve as a beacon in life were also consistently loved. ‘Nataju, Time’s Comma,’ composed of warm writings and illustrations by poet Nataju, was published in 2020 and has ranked among the top Illyeok bestsellers every year, maintaining its unwavering popularity. For the upcoming Year of the Rabbit 2023, ‘2023 Life Illyeok,’ which selects famous sentences from over 60 Eastern classics, and ‘Twelve Months Poetry and Painting Illyeok Edition,’ which pairs a poem and a masterpiece each day to fully feel the seasons, were newly published and attracted attention.

Additionally, new Illyeok books with diverse concepts such as Miracle Morning, Mindfulness, and Jjantech (frugal tech) are being published as reliable companions for a 'God-life' (productive and meaningful life). ‘The One-Minute Miracle to Start Every Morning’ compiles short writings perfect for starting each day, while ‘2023 Filling Today Illyeok’ helps vividly remember each day through collecting everyday words like 'walk,' 'pocket,' and 'fluffy.' ‘365 God-life Illyeok,’ which delivers small but powerful habits to become wealthy, is composed of Jjantech advice, tips, and challenges, making it practically useful in daily life.