SAMG, Demand Forecast Competition Rate 44.73 to 1... Public Offering Price Set at 17,000 Won

[Asia Economy Reporter Jang Hyowon] SAMG Entertainment, a comprehensive kids-family platform company (CEO Kim Suhoon, hereinafter SAMG), announced on the 22nd that it has finalized the public offering price at 17,000 KRW following a demand forecast conducted for domestic and international institutional investors on the 17th and 18th.

In this demand forecast, a total of 289 institutional investors applied for 44.62 million shares for the subscription of 997,500 shares, which is 71.25% of the total public offering volume, recording a final competition rate of 44.73 to 1. Accordingly, the public offering scale is 23.8 billion KRW, and the market capitalization is expected to be 146 billion KRW. SAMG plans to use the raised funds for new IP production and R&D investment purposes.

Founded in 2000, SAMG Entertainment (formerly Samji Animation) is a 3D-based comprehensive kids-family platform company. It owns a world-class 3D animation studio and has accumulated the most extensive experience and know-how in 3D animation production in Korea.

Based on this, it has consecutively hit its self-produced IPs such as the ‘Mini Force’ series, which recorded 27 billion views in China, as well as ‘Catch! Teenieping’ and ‘Super Dino’. Currently, it operates 43 YouTube channels domestically and internationally, securing a total of 40 million subscribers, forming a strong global fandom.

SAMG is expanding its business into various fields such as toys, clothing, beauty, food and beverage, games, OTT, and theme parks by utilizing its popular IPs. In particular, it has internalized the capability to directly operate and self-distribute all business sectors, and has established partnerships with leading global media groups such as Sony Pictures Entertainment to create an online-offline supply chain that allows its content and MD to be distributed worldwide simultaneously.

Kim Suhoon, CEO of SAMG, said, “With SAMG’s entry into KOSDAQ as an opportunity, we plan to grow into Asia’s largest comprehensive kids platform by enhancing our IP competitiveness and business capabilities. We thank the institutional investors who highly evaluated SAMG’s future growth potential and upside potential for global market entry, and we will prove our corporate value with high performance every year.”

SAMG plans to conduct public subscription on the 24th and 25th and enter KOSDAQ on the 6th of next month. The lead underwriter is NH Investment & Securities.