Lotte Chilsung's 'Toms Zero' Reduces Calories and Enhances Refreshment... The 'Next Level' of Zero Carbonated Drinks

Lotte Chilsung Beverage, 'Toms Zero'.
Photo by Lotte Chilsung Beverage

[Asia Economy Reporter Song Seung-yoon] Lotte Chilsung Beverage's fruit-flavored carbonated drink 'Tams Zero' is gaining great popularity among consumers for its refreshing taste with reduced calories.

Tams Zero is available in three flavors: 'Orange', 'Lemon', and 'Apple-Kiwi'. Based on consumer survey results conducted prior to product development, fruits with high preference were selected, and after more than a year of preparation, the product was launched. It was released as zero-calorie to align with health-conscious consumption trends, and the carbonation volume was increased to enhance the sharp, refreshing sensation to suit the taste of the main target audience, young consumers.

Along with the product launch in April, Lotte Chilsung Beverage aired a new advertisement featuring the popular girl group 'aespa' as models. The advertisement expressed the product's features and advantages through aespa's unique and distinctive personality. Since leading the low-calorie carbonated drink market with 'Chilsung Cider Zero' launched in January last year, Lotte Chilsung Beverage plans to lead the fruit-flavored carbonated drink market with Tams Zero as well.

A Lotte Chilsung Beverage official stated, "Tams Zero has sold about 5 million cans within a month of its launch, bringing a new wave to the domestic carbonated drink market," adding, "We plan to focus on promoting the product through various promotions such as product sampling and consumer events."