Mediarog Launches 'U+Umobile.com' Targeting MZ Generation

Mediarog opened 'U+Umobile.com' on the 22nd.

[Asia Economy Reporter Oh Soo-yeon] MediaLog announced on the 22nd that it has launched the direct mall 'U+Umobile.com,' which reflects the core values of the brand. U+Umobile.com is a digital customer touchpoint that allows non-face-to-face subscription without going through distribution stores.

Nam Seung-han, CEO of MediaLog, explained, "The newly opened U+Umobile.com is a new direct mall based on a new brand, enabling reasonable rate selection to reduce costs, making it a customer-driven digital store where budget phone customers can choose services," adding, "It reflects the characteristics of the main customer base, the MZ generation."

U+Umobile.com targets the digitally savvy MZ generation by providing an easy and intuitive digital customer experience centered on mobile and strengthening product competitiveness.

It has integrated what was previously operated in multiple locations into one to enhance convenience and provide a consistent customer experience. Existing customers can also use various services such as real-time usage checks and plan changes.

To subscribe to the carrier, various information that had to be filled out can now be automatically entered with just one photo, maximizing convenience. Customers who have difficulties filling out the subscription form are assisted with subscription through a happy call from the call center.

The product lineup has also been reorganized. Plans that were operated as unlimited data and calls, unlimited calls, and pay-as-you-go have been unified based on data provision amounts to make it easier for customers to understand. The generation distinction between LTE and 5G, USIM and eSIM products, and specialized plans have been changed to systematic plan names for easy differentiation. For example, the USIM Best Cost-Performance (1GB·60 minutes) plan has been renamed LTE USIM (1GB·60 minutes), removing modifiers and only indicating the provision amount.

U+Umobile, the only budget phone company operating a point system in the industry, allows not only existing subscribers but also non-subscribers to earn points through membership registration, games, and more. Accumulated points can be used in various ways such as purchasing USIM chips, buying phones, paying bills, and subscribing to services. The currently operated subscription services will expand the product lineup and strengthen price competitiveness.

MediaLog plans to run a customer campaign until the end of the year to establish U+Umobile.com early and support the smart mobile life of budget phone customers.

In particular, it attracts the interest of the MZ generation through a raffle event. The ‘New and Even Newer, Raffle’ promotion, running until next month, awards entry tickets when missions such as membership registration, app download, daily attendance, and new subscription are completed. Customers who enter the most for weekly prizes will win. Prizes include overseas travel vouchers, golf packages, and iPhone 14 packages.

Short-form videos centered on YouTube and collaborations with coffee brands will continue until the end of the year. Various events that existing customers can also participate in will be held.

Jo Yong-min, head of MediaLog’s MVNO business, said, "We plan to continuously introduce various services to provide customers with new digital experiences through differentiated branding."