With the Start of the Full Kimjang Season... Lotte Hi-Mart's Kimchi Refrigerator Sales Soar

Event Model Benefit Up to 500,000 KRW

Models are introducing the kimchi refrigerator event at Lotte Hi-Mart Daechi branch in Seoul. (Photo by Lotte Hi-Mart)

[Asia Economy Reporter Lim Chun-han] As the kimchi-making season is in full swing, more consumers are visiting electronics retailers in search of kimchi refrigerators.

According to Lotte Hi-Mart on the 17th, sales of kimchi refrigerators from the 1st to the 15th of this month increased by about 80% compared to the previous 15 days.

Lotte Hi-Mart is holding a "Great Sale" until the 30th of this month. Consumers who purchase promotional models of kimchi refrigerators at stores nationwide can receive benefits of up to 500,000 KRW. Additionally, around every weekend (Friday to Monday), customers who buy promotional products from brands such as Winia and Samsung Electronics will receive up to 150,000 KRW in L.POINT or Lotte mobile gift certificates, depending on the purchase amount.

A Lotte Hi-Mart representative said, "Since November, as kimchi-making costs have stabilized, consumers preparing for kimchi-making are increasingly looking for kimchi refrigerators. Even for those who do not make kimchi, smart kimchi refrigerators equipped with features such as storing purchased kimchi are available at discounted prices, so we recommend visiting the store for consultation."