Innocean Unveils Hyundai Glovis 'Autobel' New Campaign Featuring Park Hae-il

Still cuts from Innocean's Hyundai Glovis AutoBell campaign video. (Photo by Innocean)

[Asia Economy Reporter Jeon Jinyoung] Innocean announced on the 17th that it has unveiled a new campaign for Hyundai Glovis’ used car integrated platform ‘Autobel,’ featuring actor Park Hae-il.

The new campaign for Autobel, planned and produced by Innocean, titled ‘Safe Bell Autobel, the Era of Safe Used Cars Opened by Autobel,’ was created targeting consumers who feel uneasy about false listings and other issues when buying and selling used cars. By analyzing consumer psychology rooted in distrust of used car transactions, the campaign derived the keyword ‘safety’ and effectively conveyed that safe used car transactions are possible through Autobel.

This campaign was produced as a total of three videos, including the main one and others depicting relatable situations such as when buying or selling one’s car. Using the repetitive copy, “Press when used car transactions feel uneasy. Safe Bell, Autobel,” it positioned Autobel as a reassuring platform that can alleviate anxiety.

The model chosen was actor Park Hae-il, who recently gained popularity through hit films such as ‘Hansan’ and ‘Decision to Leave.’ With 22 years since his debut, his solid acting career and trustworthy image were deemed perfect for this campaign that required a sense of reassurance.

Hyundai Glovis’ used car integrated platform ‘Autobel,’ launched in January, features a proprietary clean listing verification system that blocks false listings in real time. For customers wishing to sell used cars, vehicle experts visit directly to provide free vehicle evaluations and handle the entire process from sale, delivery, to title transfer in a one-stop service. Additionally, by comparing actual transaction prices of 1.4 million vehicles, it offers optimal estimates and provides differentiated services based on Hyundai Glovis’ 20 years of accumulated used car distribution know-how and data.

An Innocean official stated, “We wanted to emphasize Autobel’s strength in reliability in the used car platform market,” and added, “Please look forward to Autobel’s future growth alongside actor Park Hae-il, the new face opening the era of safe used cars.”