E-Land Ashley, Cleandish Donation Challenge

[Asia Economy Reporter Moon Hyewon] Ashley Queens announced on the 16th that it will conduct the social contribution campaign ‘Clean Dish Challenge Season 4’ together with the E-Land Foundation.

The Clean Dish Challenge is a campaign where customers dining at Ashley Queens donate a participation fee of 100 won to pledge to finish their meals without leaving food behind, and Ashley donates free meal vouchers to low-income children and children in group homes worth ten times the total accumulated donation amount.

Now in its fourth year, the Clean Dish Challenge started with the idea of reducing food waste indiscriminately discarded together with customers.

Through this campaign, E-Land delivered donation funds raised for tree planting projects to create urban forests in collaboration with Naver Happy Bean in 2020, and since last year, it has continued social contributions by supporting dining out for children from low-income families together with the E-Land Foundation.

Through ‘Clean Dish Challenge Season 3’ held in August this year, about 3,000 free meal vouchers were delivered to low-income children.

An official from E-Land Ashley said, “This campaign was prepared with the meaning of encouraging customers to think together about food waste that is indiscriminately discarded and wasted.”

Clean Dish Challenge Season 4 will run until the 30th and can be participated in at all Ashley Queens stores (excluding Yeouido Hangang Park branch and Kensington in-store branches).